The Plan! The Plan! At Red Hat, we know that style and substance don’t just happen. Whether your needs are large or small, we’ll help you plan your course.

Planning – How We Do The Things We Do
1. At Red Hat, we put first things first. Before we do anything else, we’ll review your existing communications and determine whether you’ve outgrown them. Along the way, we’ll consider and make recommendations regarding: your message, target audience, distribution methods and timing.
2. Your Red Hat project and/or package plan will leverage communication/publication opportunities (i.e. use materials in multiple mediums and send press releases and feature articles to several publications). We’ll also work with you to establish a communication contact person or persons, publication approval routes and schedules. Last but not least, your Red Hat Communication Plan will make sure the publications we create don’t just sit there – they get to work, and on time.
3. Our goal is to do the work involved in successful communication for you, so you can concentrate on what you do best – running your organization. That said, we know this: communication that occurs in a vacuum is like the tree that falls in the forest – dead wood. To create successful and powerful communications, we require our client’s cooperation and involvement. We’ll require your organization to:

• Share background information and material, including photos and corporate graphics

• Provide information on upcoming initiatives and programs

• Set project budget(s)

• Approve final communication plan as well as individual project design, final layout, and blue line (when appropriate)

• Take delivery of planning and production materials and use as intended

Production – The Things We Do
“The things we do” – are pretty amazing, really. Marketing, advertising, public relations – even training – all of these tasks fall under the umbrella of “communication” –our specialty. So…if you’re looking for advertising materials that will do a little (or a lot) of your public relations work and vice versa, or PR pieces that “train” your internal and/or external customers…you’ve come to the right place!

Searching for just the right words and images to sell your product? We’ll design your image – and help you show it off!

• Print Ads • Advertorials • Sales Letters • Direct mail packages • Brochures • Catalogs • Self-mailers • Flyers • Corporate identity packages • Event materials

Got info? We’ve got you covered. We put it all together – and put it to work for you:

• Annual reports • Date sheets • Ghost writing • Training programs • Copy analysis • Project proposals • Internal communications

Looking for a little attention? We’ll turn your 15 seconds of fame into a steady stream of admiration:

• Press releases • Feature articles • Speeches • Newsletters • Bulletin Boards • Blast emails • Web site content

Packages – Have a To Do List? We can help.
What’s your preference?

Red Hat Creative Services offers service options to fit your needs and budget. You can choose from:

Retainer packages – Whether your retainer package is for 10, 20, or 40 hours per month, you’ll reap the benefit of having a company devoted to fulfilling your most pressing communication needs. We provide a general communication plan with all retainer packages as well as bi-monthly updates on progress and review of your most current needs.

Individual projects – If you choose to use Red Hat on a per-project basis, you’ll receive the same level of service as if you’ve chosen the retainer option – for that particular project. We’ll take your project from beginning to end, and ensure satisfaction every step of the way. Ask to see our fee schedule for individual project fees.

Hourly services – Need help making your project’s copy, graphics or overall delivery as perfect as possible? We’re here for you, and we’ll work as quickly and efficiently as possible to make your project goal a reality.