Like pretty much everyone else in the world, we love free stuff.  That’s why we’ve become really, really good at using well-crafted press releases to catch the attention of newspaper, television, and radio  programmers, editors and reporters.   We absolutely love the fact that so many of those press releases generate free coverage of our clients’ accomplishments, programs, products, and general news.

Here’s a great example of that:

A local television station picked up one of our press releases and brought their cameras to cover the story of a Jessamine County 911 Dispatch Class.

We also love to promote our clients’ businesses, events, and more on news shows–it’s a fantastic way to give our clients free air time so they can toot their own horn.  Here’s an example of some excellent horn tooting arranged by Red Hat Creative:

A business owner discusses an industry-related topic and promotes her business at the same time.

The bottom line is this:  If there is a way to promote our clients through public relations, we will find it!